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Videographic analysis of "Weird Guys" : what do relationships mean to football fans?

Title data

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Videographic analysis of "Weird Guys" : what do relationships mean to football fans?
In: Zhang, James J. ; Pitts, Brenda G. , World Association for Sport Management (ed.): The Global Football Industry : Marketing Perspectives. - London ; New York : Routledge , 2018 . - pp. 210-236
ISBN 978-0-8153-6056-8

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 01 Mar 2018 09:20
Last Modified: 01 Mar 2018 09:20
URI: https://eref.uni-bayreuth.de/id/eprint/42452