at Google ScholarTitle data
Buhl, Hans Ulrich ; Kreyer, Nina ; Schroeder, Nina:
Erfolgreiches Multi-Channel-Customer-Relationship-Management als Grundlage für eine wertorientierte Unternehmensführung.
In: Keuper, Frank
(ed.):
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag. -
Wiesbaden
: Gabler
,
2005
. - pp. 353-382
ISBN 3-409-12646-5
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Mar 2018 11:39 |
| Last Modified: | 08 Mar 2018 11:39 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/42563 |