at Google ScholarTitle data
Buhl, Hans Ulrich ; Kreyer, Nina ; Schroeder, Nina:
Investitionsentscheidungen im Multi-Channel-Customer-Relationship Management.
In: Geyer-Schulz, Andreas
(ed.):
Informationswirtschaft : ein Sektor mit Zukunft. -
Bonn
: Ges. für Informatik
,
2003
. - pp. 119-143
. - (GI-Edition : Proceedings
; 33
)
ISBN 3-88579-362-8
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Mar 2018 13:17 |
| Last Modified: | 02 Mar 2020 13:54 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/42581 |