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Building Trust : The Most Important CRM Strategy?

Title data

Kundisch, Dennis:
Building Trust : The Most Important CRM Strategy?
In: Proceedings of the 3rd World Congress on the Management of Electronic Commerce. - Hamilton, Kanada , 2002 . - 15 S.

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: Yes
Additional notes: Discussion Paper WI-100
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 09 Mar 2018 09:09
Last Modified: 09 Mar 2018 09:09
URI: https://eref.uni-bayreuth.de/id/eprint/42639