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Was bringen Sponsoren außer Geld? : Sport Sponsoring als Engagement-Plattform

Title data

Woratschek, Herbert ; Buser, Markus:
Was bringen Sponsoren außer Geld? : Sport Sponsoring als Engagement-Plattform.
In: Transfer, Werbeforschung & Praxis. Vol. 64 (2018) Issue 2 . - pp. 31-42.
ISSN 1436-798X

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Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 Jul 2018 06:15
Last Modified: 05 Jul 2018 06:15
URI: https://eref.uni-bayreuth.de/id/eprint/44974