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Dynamics and drivers of customer engagement : within the dyad and beyond

Title data

Fehrer, Julia ; Woratschek, Herbert ; Germelmann, Claas Christian ; Brodie, Roderick J.:
Dynamics and drivers of customer engagement : within the dyad and beyond.
In: Journal of Service Management. Vol. 29 (2018) Issue 3 . - pp. 443-467.
ISSN 1757-5826
DOI: https://doi.org/10.1108/JOSM-08-2016-0236

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Jul 2018 09:01
Last Modified: 31 May 2022 07:09
URI: https://eref.uni-bayreuth.de/id/eprint/45000