at Google ScholarTitle data
Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian:
How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets.
In: European Sport Management Quarterly.
Vol. 19
(2019)
Issue 2
.
- pp. 178-200.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2018.1499790
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 12 Sep 2018 10:19 |
| Last Modified: | 27 Jan 2022 13:27 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/45759 |