at Google ScholarTitle data
Buhl, Hans Ulrich ; Dzienziol, Jochen ; Heidemann, Julia:
Vertriebssteuerung auf Basis des Customer Lifetime Value am Beispiel der Finanzdienstleistungsbranche.
In: Kredit und Kapital.
Vol. 43
(2010)
Issue 4
.
- pp. 501-532.
ISSN 0023-4591
DOI: https://doi.org/10.3790/kuk.43.4.501
Related URLs
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 09 Oct 2018 09:02 |
| Last Modified: | 12 Feb 2019 09:09 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/45987 |