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Actor engagement in sport sponsorship : micro-foundations to conceptualize sponsorship as a platform

Title data

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Actor engagement in sport sponsorship : micro-foundations to conceptualize sponsorship as a platform.
2018
Event: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018 , 03.-05.12.2018 , Adelaide, Australia.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 Dec 2018 07:04
Last Modified: 05 Dec 2018 07:04
URI: https://eref.uni-bayreuth.de/id/eprint/46543