Title data
Woratschek, Herbert ; Kaiser, Mario:
Customers' Expected Value Capture in Sport Contexts.
2018
Event: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018
, 03.-05.12.2018
, Adelaide, Australia.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 16 Jan 2019 09:56 |
Last Modified: | 16 Jan 2019 09:56 |
URI: | https://eref.uni-bayreuth.de/id/eprint/46927 |