at Google ScholarTitle data
Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian:
Clothes Make the Fan : the Effect of Team Merchandise Usage on Team Identification, Fan Satisfaction and Team Loyalty.
In: Journal of Global Sport Management.
Vol. 6
(2021)
Issue 2
.
- pp. 185-202.
ISSN 2470-4075
DOI: https://doi.org/10.1080/24704067.2018.1531354
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 05 Feb 2019 08:18 |
| Last Modified: | 05 Jul 2022 13:06 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/47191 |