at Google ScholarTitle data
Jaakkola, Elina ; Conduit, Jodie ; Fehrer, Julia:
Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm.
In: Vargo, Stephen L. ; Lusch, Robert F.
(ed.):
The SAGE Handbook of Service-Dominant Logic. -
Thousand Oaks, USA
: SAGE Publications
,
2018
. - pp. 580-598
ISBN 978-1-5264-0283-7
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 20 Feb 2019 08:01 |
| Last Modified: | 20 Feb 2019 08:01 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/47477 |