How to Structure a Company-wide Adoption of Big Data Analytics

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Bürger, Olga:
How to Structure a Company-wide Adoption of Big Data Analytics.
In: Proceedings of the 14th International Conference on Wirtschaftsinformatik (WI). - Siegen, Deutschland , 2019

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Driven by increasing amounts of data and by emerging technologies to store and analyze them, companies adopt Big Data Analytics (BDA) to improve their innovativeness and decision-making. However,adopting BDA across the company in the sense of an insight-driven organization (IDO) is challenging, since it influencesthe entire company and requires an organizational change. Despite mature knowledge, approaches that provide concrete methods for structuring the company-wide adoption of BDA tofully exploit the benefits of BDA andtoreduce the risk of its failureare still missing. Following action design research, we developed and evaluated a method for structuring the company-wide adoption of BDAin a concerted research effort at a German bank. Based on knowledge of BDA and the roadmapping approach, the method structures the adoptionalong the BDA capabilities. We illustrate how companies can define a target state, identify gaps, and derive aBDAroadmap