Title data
Horbel, Chris ; Woratschek, Herbert:
Integrating Word-of-Mouth Sources for Marketing of Complex Services.
2008
Event: Australian and New Zealand Marketing Academy Conference (ANZMAC)
, 1.-3.12.2008
, Sydney, Australien.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 11 Dec 2014 08:05 |
Last Modified: | 11 Dec 2014 08:05 |
URI: | https://eref.uni-bayreuth.de/id/eprint/4791 |