ERef Bayreuth

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International Marketing of the German Football Bundesliga: Exporting a National Sport League to China

Title data

Woratschek, Herbert ; Kunz, Reinhard ; Brehm, Patrick:
International Marketing of the German Football Bundesliga: Exporting a National Sport League to China.
2008
Event: 2nd Workshop of the Heilbronn Business School , März 2008 , Heilbronn, Deutschland.
(Conference item: Workshop , Speech )

Official URL:

Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Juniorprofessur Medienmanagement, insbes. Sportmedien - Juniorprof. Dr. Reinhard Kunz Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Juniorprofessur Medienmanagement, insbes. Sportmedien Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	11 Dec 2014 08:42
Last Modified:	05 Feb 2015 13:13
URI:	https://eref.uni-bayreuth.de/id/eprint/4793