at Google ScholarTitle data
Woratschek, Herbert ; Horbel, Chris:
Who should be encouraged to word-of-mouth to establish relationships between old and new customers? A study of venturers and opinion leaders in the tourism industry.
2004
Event: 12th International Colloquium in Relationship Marketing
, Hamilton, New Zealand.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Dec 2014 09:20 |
| Last Modified: | 11 Dec 2014 09:20 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/4800 |