Title data
Woratschek, Herbert ; Horbel, Chris:
Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain.
2003
Event: 11th International Colloquium in Relationship Marketing
, 14.09.-17.09.2003
, Cheltenham, Great Britain.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 11 Dec 2014 09:32 |
Last Modified: | 05 Feb 2015 10:52 |
URI: | https://eref.uni-bayreuth.de/id/eprint/4801 |