at Google ScholarTitle data
Brodie, Roderick J. ; Löbler, Helge ; Fehrer, Julia:
Evolution of service-dominant logic : Towards a paradigm and metatheory of the market and value cocreation?
In: Industrial Marketing Management.
Vol. 79
(2019)
.
- pp. 3-12.
ISSN 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2019.03.003
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 03 Apr 2019 10:15 |
| Last Modified: | 07 Mar 2022 12:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/48522 |