Title data
Woratschek, Herbert ; Beier, Klaus:
Sportmarketing.
In:
Tscheulin, Dieter K. ; Helmig, Bernd (Hrsg.): Branchenspezifisches Marketing : Grundlagen - Besonderheiten - Gemeinsamkeiten. -
Wiesbaden
: Gabler
,
2001
. - pp. 205-235
ISBN 3-409-11573-0
Further data
Item Type: | Article in a book |
---|---|
Refereed: | No |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 12 Dec 2014 09:37 |
Last Modified: | 05 Feb 2015 10:05 |
URI: | https://eref.uni-bayreuth.de/id/eprint/4931 |