at Google ScholarTitle data
Woratschek, Herbert:
Positionierung : Analysemethoden, Entscheidungen, Umsetzung.
In:
Meyer, Anton (Hrsg.): Handbuch Dienstleistungsmarketing. -
Stuttgart
: Schäffer-Poeschel
,
1998
. - pp. 693-710
ISBN 3-7910-1124-3
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 16 Dec 2014 08:24 |
| Last Modified: | 05 Feb 2015 09:54 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/4944 |