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Positionierung : Analysemethoden, Entscheidungen, Umsetzung

Title data

Woratschek, Herbert:
Positionierung : Analysemethoden, Entscheidungen, Umsetzung.
In: Meyer, Anton (Hrsg.): Handbuch Dienstleistungsmarketing. - Stuttgart : Schäffer-Poeschel , 1998 . - pp. 693-710
ISBN 3-7910-1124-3

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Dec 2014 08:24
Last Modified: 05 Feb 2015 09:54
URI: https://eref.uni-bayreuth.de/id/eprint/4944