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Die Preisforschung als Informationsgrundlage für das Marketing

Title data

Woratschek, Herbert:
Die Preisforschung als Informationsgrundlage für das Marketing.
In: Trommsdorff, Volker (Hrsg.): Handelsforschung 1995/96 : Informationsmanagement im Handel. - Wiesbaden : Gabler , 1995 . - pp. 153-171
ISBN 978-3-409-13563-4

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 Dec 2014 09:24
Last Modified: 05 Feb 2015 09:52
URI: https://eref.uni-bayreuth.de/id/eprint/4948