Title data
Woratschek, Herbert:
Die Preisforschung als Informationsgrundlage für das Marketing.
In:
Trommsdorff, Volker (Hrsg.): Handelsforschung 1995/96 : Informationsmanagement im Handel. -
Wiesbaden
: Gabler
,
1995
. - pp. 153-171
ISBN 978-3-409-13563-4
Further data
Item Type: | Article in a book |
---|---|
Refereed: | No |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 15 Dec 2014 09:24 |
Last Modified: | 05 Feb 2015 09:52 |
URI: | https://eref.uni-bayreuth.de/id/eprint/4948 |