Title data
Woratschek, Herbert:
Ein neues Positionierungsmodell für den Dienstleistungsbetrieb.
In:
Kleinaltenkamp, Michael (Hrsg.): Dienstleistungsmarketing : Konzeptionen und Anwendungen. -
Wiesbaden
: Dt. Univ.-Verl.
,
1995
. - pp. 33-62
. - (Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
)
ISBN 3-8244-6118-8
Further data
Item Type: | Article in a book |
---|---|
Refereed: | No |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 15 Dec 2014 09:25 |
Last Modified: | 04 Feb 2015 11:51 |
URI: | https://eref.uni-bayreuth.de/id/eprint/4949 |