at Google ScholarTitle data
Kullak, Franziska ; Woratschek, Herbert:
Jobs-To-Be-Done for Enhancing Value Co-Creation : Empirical Findings in Retailing.
2019
Event: 48th European Marketing Academy Conference (EMAC)
, 28.-31.05.2019
, Hamburg.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 10 Sep 2019 07:12 |
| Last Modified: | 10 Sep 2019 07:12 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/52161 |