at Google ScholarTitle data
Stadtelmann, Michael ; Woratschek, Herbert ; Diederich, Christina:
Actor engagement in online health communities : A netnographic analysis of engagement practices and roles.
In: International Journal of Pharmaceutical and Healthcare Marketing.
Vol. 13
(2019)
Issue 4
.
- pp. 500-515.
ISSN 1750-6123
DOI: https://doi.org/10.1108/IJPHM-06-2018-0033
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 10 Sep 2019 07:19 |
| Last Modified: | 15 Sep 2022 08:57 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/52164 |