at Google ScholarTitle data
O'Reilly, Norm ; Ströbel, Tim ; Pfahl, Michael ; Kahler, Jim:
An empirical exploration of sponsorship sales in North American professional sport : Is it time to rethink our approach?
In: Sport, Business and Management.
Vol. 8
(2018)
Issue 1
.
- pp. 15-34.
ISSN 2042-678X
DOI: https://doi.org/10.1108/SBM-07-2016-0035
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 19 Nov 2019 09:53 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/53247 |