at Google ScholarTitle data
Ströbel, Tim ; Hüttermann, Marcel ; Hannich, Frank M. ; Nagel, Siegfried:
Die Inszenierung von Markenerlebnissen im Sport : Eine Fallstudienanalyse der Vereinsmarke FC St. Pauli.
In: Marketing Review St. Gallen.
Vol. 35
(2018)
Issue 5
.
- pp. 82-89.
ISSN 1865-7516
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 19 Nov 2019 09:58 |
| Last Modified: | 21 Feb 2022 13:52 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/53248 |