at Google ScholarTitle data
Ströbel, Tim:
Review of:
Riedmann-Streitz, Christine: Gibt es noch Marken in der Zukunft? : Hybrid Brands - Eine Zukunftsvision für starke Marken. 2017.
In: Transfer, Werbeforschung & Praxis.
Vol. 63
(2017)
.
- p. 81.
ISSN 1436-798X
Further data
| Item Type: | Review |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 19 Nov 2019 12:59 |
| Last Modified: | 19 Nov 2019 12:59 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/53251 |