at Google ScholarTitle data
Baum, Matthias ; Kabst, Rüdiger:
How to attract applicants in the Atlantic versus the Asia-Pacific region? : A cross-national analysis on China, India, Germany, and Hungary.
In: Journal of World Business.
Vol. 48
(2013)
Issue 2
.
- pp. 175-185.
ISSN 1090-9516
DOI: https://doi.org/10.1016/j.jwb.2012.07.002
Abstract in another language
While previous studies have shown that firms need to build a favourable employer image to prevail in the war for talent we still lack of an international perspective on employer branding. Based on a survey among engineering students from China, India, Germany, and Hungary, we show that the impact of some facets of employer image (e.g. task attractiveness) varies across different countries, while other employer image facets, such as perceived career opportunities and working atmosphere, unfold a stable influence on students’ intention to apply. Thus, we propose that there is an opportunity for a global employer positioning approach.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Keywords: | Cross-national research; Recruitment; Applicant attraction; Employer image; Employer branding; Structural-equation modelling |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI > Chair Business Administration XVI - Univ.-Prof. Dr. Matthias Baum Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 03 Apr 2020 10:18 |
| Last Modified: | 10 Aug 2020 10:13 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/54784 |