Title data
Baker, Jonathan J. ; Fehrer, Julia ; Brodie, Roderick J.:
Service Dominant Logic and Market Innovation.
In: Bridges, Eileen ; Fowler, Kendra
(ed.):
The Routledge Handbook to Service Insights and Ideas. -
London
: Routledge
,
2020
ISBN 9781351245234
Further data
Item Type: | Article in a book |
---|---|
Refereed: | No |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 16 Apr 2020 08:54 |
Last Modified: | 27 Sep 2023 12:37 |
URI: | https://eref.uni-bayreuth.de/id/eprint/54950 |