at Google ScholarTitle data
Baker, Jonathan J. ; Fehrer, Julia ; Brodie, Roderick J.:
Service Dominant Logic and Market Innovation.
In: Bridges, Eileen ; Fowler, Kendra
(ed.):
The Routledge Handbook to Service Insights and Ideas. -
London ; New York
: Routledge
,
2020
. - 22 Seiten
ISBN 9781351245234
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 16 Apr 2020 08:54 |
| Last Modified: | 07 May 2021 06:47 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/54950 |