Title data
Schönberner, Jan ; Woratschek, Herbert ; Ellert, Guido:
Hidden Agenda in Sport Sponsorship : The Influence of Managers' Personal Objectives on Sport Sponsorship Decisions.
In: Sport Management Review.
Vol. 24
(2021)
Issue 2
.
- pp. 204-225.
ISSN 1441-3523
DOI: https://doi.org/10.1016/j.smr.2020.07.001
Further data
Item Type: | Article in a journal |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 21 Aug 2020 06:15 |
Last Modified: | 24 Jan 2023 11:38 |
URI: | https://eref.uni-bayreuth.de/id/eprint/56614 |