at Google ScholarTitle data
Woratschek, Herbert ; Schönberner, Jan:
Entscheidungen im Sportsponsoring : Auswahlprozess, Ziele und Hidden-Agenda.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement.
Vol. 66
(2020)
Issue 3
.
- pp. 62-66.
ISSN 1436-798X
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 18 Sep 2020 08:46 |
| Last Modified: | 30 Jun 2022 06:49 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/57296 |