at Google ScholarTitle data
Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center.
In: European Sport Management Quarterly.
Vol. 22
(2022)
Issue 3
.
- pp. 293-312.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2020.1780459
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 10 Jun 2021 11:48 |
| Last Modified: | 24 Jan 2023 11:35 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/65800 |