at Google ScholarTitle data
Schönberner, Jan ; Woratschek, Herbert ; Lahey, Johannes:
Leveraging Sport Sponsorship : The Effects of Activation Activities and Perceived Authenticity.
2021
Event: 29th European Association for Sport Management Conference (EASM)
, Virtual Conference.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 21 Sep 2021 09:49 |
| Last Modified: | 21 Sep 2021 09:49 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/67078 |