at Google ScholarTitle data
Baker, Jonathan J. ; Fehrer, Julia ; Brodie, Roderick J.:
Navigating the emergence of brand meaning in service ecosystems.
In: Journal of Service Management.
Vol. 33
(2022)
Issue 3
.
- pp. 465-484.
ISSN 1757-5826
DOI: https://doi.org/10.1108/JOSM-07-2021-0261
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 26 Apr 2022 08:57 |
| Last Modified: | 31 May 2022 07:13 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/69379 |