at Google ScholarTitle data
Fehrer, Julia:
Rethinking marketing : back to purpose.
In: AMS Review.
Vol. 10
(2020)
.
- pp. 179-184.
ISSN 1869-8182
DOI: https://doi.org/10.1007/s13162-020-00186-5
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 26 Apr 2022 09:07 |
| Last Modified: | 26 Apr 2022 09:07 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/69382 |