ERef Bayreuth

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Managing the Digital Transformation in Professional European Sport Clubs

Title data

Buck, Christoph ; Hall, Kristina ; Ifland, Sebastian ; Röttger, Julia:
Managing the Digital Transformation in Professional European Sport Clubs.
2022
Event: 30th European Sport Management Conference , 5.-8.9.2022 , Innsbruck, Österreich.
(Conference item: Conference , Paper )

Project information

Project title:	Project's official title Project's id Projektgruppe WI Digitales Innovationsmanagement No information Projektgruppe WI Digitale Innovationswerkstatt No information Projektgruppe WI Digitalisierung No information Projektgruppe WI Digital Life No information Projektgruppe WI Digital Society No information Projektgruppe WI Strategisches IT-Management No information

Abstract in another language

The integration of digital technologies into professional team-sports offers professional team-sports clubs the potential to innovate their value creation, to widen their portfolio of service offerings and emotional bonding to new fan groups and stakeholders turning into new business models. However, nowadays, we just see the beginning of an entire transformation of the industry, which will contain much more than just digitized offerings such as digital ticketing, or live streaming.
With our study we analyze professional team-sports clubs to understand current activities in digital transformation and to support the industry with a strategic approach regarding the application of digital technologies. Thus, we constitute the main challenges in managing the digital transformation in professional team-sports clubs by answering the following research question.
RQ: How to manage the digital transformation in professional team-sports clubs?

Further data

Item Type:	Conference item (Paper)
Refereed:	Yes
Keywords:	Digital Sports
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management > Chair Business Administration VII - Information Systems Management - Univ.-Prof. Dr. Torsten Eymann Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management > Chair Information Systems and Value-Based Business Process Management - Univ.-Prof. Dr. Maximilian Röglinger Profile Fields > Emerging Fields > Innovation and Consumer Protection Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management Faculties Faculties > Faculty of Law, Business and Economics Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	Yes
DDC Subjects:	000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics
Date Deposited:	11 Oct 2022 07:45
Last Modified:	11 Oct 2022 07:45
URI:	https://eref.uni-bayreuth.de/id/eprint/72388