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Who said what? The criticality of context when assessing entrepreneurial orientation within organizational communications

Title data

Schüler, Jens ; Wales, William J. ; Baum, Matthias:
Who said what? The criticality of context when assessing entrepreneurial orientation within organizational communications.
2022
Event: 25. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum) , 22. – 23. September 2022 , Dresden.
(Conference item: Conference , Speech )

Abstract in another language

Research exploring entrepreneurial orientation (EO) within organizational communications has garnered remarkable traction within premier management and entrepreneurship journals over the past decade. However, a lack of attention to the implications of EO’s conceptualization for theory development has produced confusion regarding what is captured within EO research based on computer-aided text analysis (CATA). This study offers a systematic review of the CATA EO literature and discusses the criticality of understanding communication contexts for theory development, idiosyncrasies, and opportunities when exploring EO within communication contexts, and how studying EO within communication contexts promises to shape organizational analyses and insights within future research.

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI > Chair Business Administration XVI - Univ.-Prof. Dr. Matthias Baum
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 24 Apr 2023 10:50
Last Modified: 24 Apr 2023 10:50
URI: https://eref.uni-bayreuth.de/id/eprint/76087