at Google ScholarTitle data
Turner, Irina:
Dynamics of media convergence in translingual expert interviews : An example from isiXhosa radio in South Africa.
In: Journal of Pragmatics.
Vol. 210
(2023)
.
- pp. 71-84.
ISSN 0378-2166
DOI: https://doi.org/10.1016/j.pragma.2023.03.014
Abstract in another language
Radio remains the most important information and entertainment medium in translingual
South Africa. Subject to digitalization, it underwent major technical and structural transformation
processes known as media convergence to maintain and to broaden audiences.
These transformations have significant effects on the pragmatic realization of interactive
talk and knowledge transfer. The study is based on an empirical multimodal discourse
analysis of a Facebook video by the isiXhosa radio station Umhlobo Wenene. It observes
dynamics of media convergence on the communicative situation. The example from a
multilingual and mediated setting highlights impacts of conversation conventions externally
imposed by promotional obligations. Furthermore, it examines how material affordances
affect the conversation. The analysis shows that radio convergence has some
enabling as well as some restrictive effects for realizing translingual knowledge transfer in
mediated expert interviews.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Keywords: | Multimodal discourse analysis; Radio convergence; Membership analysis; Affordances; Translanguaging |
| Institutions of the University: | Faculties > Faculty of Languages and Literature > Chair African Studies I > Chair African Studies I - Univ.-Prof. Dr. Gabriele Sommer |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 400 Language > 400 Language 400 Language > 410 Linguistics |
| Date Deposited: | 04 May 2023 07:47 |
| Last Modified: | 04 May 2023 07:47 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/76173 |