at Google ScholarTitle data
Schüler, Jens ; Anderson, Brian S. ; Murnieks, Charles Y. ; Baum, Matthias ; Küsshauer, Alexander:
Test-Retest Reliability in Metric Conjoint Experiments : A New Workflow to Evaluate Confidence in Model Results.
In: Entrepreneurship Theory and Practice.
Vol. 48
(2024)
Issue 2
.
- pp. 742-757.
ISSN 1042-2587
DOI: https://doi.org/10.1177/10422587231184071
Abstract in another language
Metric conjoint studies are a popular research design in the entrepreneurship domain. For these studies, test-retest reliabilities of ρ > .70 or higher are an often-cited reliability criterion. Despite their widespread use, however, there is little rigorous analysis of whether test-retest reliability in metric conjoint studies relates to model efficacy. Informed by a systematic literature review, we conducted two Monte Carlo simulations to evaluate the effects of various determinants of test-retest reliability in conjoint experiments. We then illustrate a workflow for entrepreneurship researchers employing conjoint designs to better evaluate—and communicate—confidence in statistical models estimated from conjoint data.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Keywords: | entrepreneurship experiments; metric conjoint analysis; test-retest reliability; Monte Carlo simulation; testing entrepreneurship theory |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI > Chair Business Administration XVI - Univ.-Prof. Dr. Matthias Baum Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Jul 2023 08:14 |
| Last Modified: | 25 Jun 2024 07:06 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/86025 |