bei Google ScholarTitelangaben
Ritter, Christian ; Oberländer, Anna Maria ; Stahl, Bastian ; Häckel, Björn ; Klees, Carsten ; Koeppe, Ralf ; Röglinger, Maximilian:
How WashTec Explored Digital Business Models.
In: MIS Quarterly Executive.
(September 2023)
.
ISSN 1540-1960
Angaben zu Projekten
| Projekttitel: |
Offizieller Projekttitel Projekt-ID Projektgruppe WI Digitales Innovationsmanagement Ohne Angabe Projektgruppe WI Digitale Innovationswerkstatt Ohne Angabe Projektgruppe WI Digitalisierung Ohne Angabe Projektgruppe WI Digital Value Network Ohne Angabe Projektgruppe WI Strategisches IT-Management Ohne Angabe |
|---|
Abstract
Many incumbent companies excel in digitally enhancing their existing business models (exploiting) but struggle to develop new digital business models (exploring). We describe how WashTec, a global leader in the car wash industry, successfully explored three digital business models using a four-phase exploration approach. The WashTec case offers incumbents a blueprint and gives rise to five recommendations for exploring new digital business models.