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How WashTec Explored Digital Business Models

Title data

Ritter, Christian ; Oberländer, Anna Maria ; Stahl, Bastian ; Häckel, Björn ; Klees, Carsten ; Koeppe, Ralf ; Röglinger, Maximilian:
How WashTec Explored Digital Business Models.
In: MIS Quarterly Executive. Vol. 22 (2023) Issue 3 . - 3.
ISSN 1540-1960

Official URL: Volltext

Project information

Project title:
Project's official title
Project's id
Projektgruppe WI Digitales Innovationsmanagement
No information
Projektgruppe WI Digitale Innovationswerkstatt
No information
Projektgruppe WI Digitalisierung
No information
Projektgruppe WI Digital Value Network
No information
Projektgruppe WI Strategisches IT-Management
No information

Abstract in another language

Many incumbent companies excel in digitally enhancing their existing business models (exploiting) but struggle to develop new digital business models (exploring). We describe how WashTec, a global leader in the car wash industry, successfully explored three digital business models using a four-phase exploration approach. The WashTec case offers incumbents a blueprint and gives rise to five recommendations for exploring new digital business models.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management > Chair Information Systems and Value-Based Business Process Management - Univ.-Prof. Dr. Maximilian Röglinger
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Branch Business and Information Systems Engineering of Fraunhofer FIT
Research Institutions > Affiliated Institutes > FIM Research Center for Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 14 Aug 2023 07:25
Last Modified: 14 Oct 2024 12:55
URI: https://eref.uni-bayreuth.de/id/eprint/86571