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Fluffy cuffs : SME’s innovation in alliances with buyer firms

Title data

Bouncken, Ricarda B. ; Ratzmann, Martin ; Covin, Jeffrey G.:
Fluffy cuffs : SME’s innovation in alliances with buyer firms.
In: Small Business Economics. Vol. 61 (2023) Issue 3 . - pp. 1231-1251.
ISSN 1573-0913
DOI: https://doi.org/10.1007/s11187-023-00731-z

Official URL: Volltext

Abstract in another language

Supplier firms, especially the more resource constraint SMEs, form alliances for product innovation. Supplier firms can try to push in creative inputs while needing to align them with the overall solution of the buyer. Our study zooms in on this push and alignment balancing act. Our theoretical model is informed by the attention-based view. It considers two centralization mechanisms, relationship intensity and formalized specifications of the buyer firm. Our dependent variable is innovation of the SME supplier. The model hypothesizes linear and non-linear effects by relationship intensity and the buyer’s detailed and formalized specifications (e.g., functional principles, features, and design elements). Data collected from 279 European supplier SMEs reveals that moderate levels of “post-formational specifications” proposed by the buyer firm are associated with greater product innovation of the supplier. Interestingly, less product innovation results when the specifications of the buyer are either minimal or high. Stronger relationship intensity allows greater product innovation as it enables partners to capture more benefits from the post-formational specifications as they constructively work together.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization > Chair Business Administration VI - Strategic Management and Organization - Univ.-Prof. Dr. Ricarda Bouncken
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 24 Feb 2024 22:00
Last Modified: 26 Feb 2024 06:02
URI: https://eref.uni-bayreuth.de/id/eprint/88700