Do international new ventures have attraction advantages? Insights from a recruitment perspective

Titelangaben

Volkmer, Philipp ; Baum, Matthias ; Coviello, Nicole:
Do international new ventures have attraction advantages? Insights from a recruitment perspective.
In: Journal of World Business. Bd. 59 (2024) Heft 3 . - 101530.
ISSN 1090-9516
DOI: https://doi.org/10.1016/j.jwb.2024.101530

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Abstract

This study applies a recruitment lens to examine how the proactive internationalization of new ventures might influence job seeker perceptions of organizational attractiveness. Using signaling theory and person-environment fit theory to develop our hypotheses, we employ a metric conjoint experiment with 209 job seekers (making 3344 decisions). Our multilevel regression results suggest that the international new venture (INV) strategy of proactive internationalization presents an ambivalent recruiting signal to job seekers. However, this effect is positively moderated by job seekers’ personal initiative and international experience. We offer implications for signaling theory in international entrepreneurship, and practical implications for staffing INVs.