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The Purpose's Purpose in Digital Transformation

Title data

Kuch, Felicitas ; Lazar, Alina ; Oberländer, Anna Maria ; Thuer, Lukas:
The Purpose's Purpose in Digital Transformation.
In: Proceedings of the 32nd European Conference on Information Systems (ECIS). - Paphos, Cyprus , 2024

Official URL: Volltext

Abstract in another language

Most digital transformation initiatives fail in achieving their long-term goals. In particular, people’s resistance to change is a major risk, surpassing even technological concerns. One people-focused concept in companies is purpose which reflects the reason for an organization’s and individual’s existence. Despite recognizing the crucial role of people in transformations, the influence of purpose on digital transformation is poorly understood. To better comprehend and leverage this relationship, our study explores how purpose influences digital transformations through a comparative case study, analyzing two companies applying a multilevel perspective. We found that an organization-centric purpose supports communication and provides direction within digital transformation on an organizational level. An individual-centric purpose encourages reflection and therefore enables digital transformation by fostering alignment on an individual level. This study contributes to the theoretical understanding of the connection of digital transformation and purpose and inspires practitioners to effectively manage digital transformation tensions using purpose.

Further data

Item Type: Article in a book
Refereed: Yes
Keywords: digital transformation; purpose; tensions; case study
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Branch Business and Information Systems Engineering of Fraunhofer FIT
Research Institutions > Affiliated Institutes > FIM Research Center for Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 27 May 2024 07:31
Last Modified: 19 Jun 2024 08:27
URI: https://eref.uni-bayreuth.de/id/eprint/89605