at Google ScholarTitle data
Kuch, Felicitas ; Lazar, Alina ; Oberländer, Anna Maria ; Thuer, Lukas:
The Purpose's Purpose in Digital Transformation.
In:
Proceedings of the 32nd European Conference on Information Systems (ECIS). -
Paphos, Cyprus
,
2024
Abstract in another language
Most digital transformation initiatives fail in achieving their long-term goals. In particular, people’s resistance to change is a major risk, surpassing even technological concerns. One people-focused concept in companies is purpose which reflects the reason for an organization’s and individual’s existence. Despite recognizing the crucial role of people in transformations, the influence of purpose on digital transformation is poorly understood. To better comprehend and leverage this relationship, our study explores how purpose influences digital transformations through a comparative case study, analyzing two companies applying a multilevel perspective. We found that an organization-centric purpose supports communication and provides direction within digital transformation on an organizational level. An individual-centric purpose encourages reflection and therefore enables digital transformation by fostering alignment on an individual level. This study contributes to the theoretical understanding of the connection of digital transformation and purpose and inspires practitioners to effectively manage digital transformation tensions using purpose.
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Keywords: | digital transformation; purpose; tensions; case study |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Branch Business and Information Systems Engineering of Fraunhofer FIT Research Institutions > Affiliated Institutes > FIM Research Center for Information Management Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 27 May 2024 07:31 |
| Last Modified: | 19 Jun 2024 08:27 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/89605 |