Literature by the same author
plus at Google Scholar

Bibliografische Daten exportieren
 

Understanding the Influence of Digital Ecosystems on Digital Transformation : The OCO (Orientation, Cooperation, Orchestration) Theory

Title data

Oberländer, Anna Maria ; Karnebogen, Philip ; Rövekamp, Patrick ; Röglinger, Maximilian ; Leidner, Dorothy:
Understanding the Influence of Digital Ecosystems on Digital Transformation : The OCO (Orientation, Cooperation, Orchestration) Theory.
In: Information Systems Journal. (September 2024) .
ISSN 1365-2575

Abstract in another language

Digital transformation is a complex, multi-level phenomenon that still challenges research and practice. Recent research has highlighted the influence of digital ecosystems on digital transformation, but we lack knowledge about how this relationship unfolds across the organizational and the ecosystem levels. Following a phenomenon-based theorizing approach and applying a digital resource-based view, we present the OCO (orientation, cooperation, orchestration) theory of digital transformation. The OCO theory explains the relationship between an organization’s digital transformation and its integration into a digital ecosystem. We uncover and explain three interdependent mechanisms, i.e., orientation, cooperation, and orchestration, that are set in motion by cross-level interactions between the organizational and the ecosystem levels and that centre around digital resources. Our work advances the frontier of multi-level digital transformation research explaining the influence of a digital ecosystem on digital transformation. We conclude through six propositions that the deeper its digital ecosystem integration, the more likely an organization’s digital transformation is effective. Therewith, we aim at mobilizing future digital transformation research to bridge the organizational and the ecosystem levels and provide four future research themes. Our work also encourages practitioners to acknowledge and manage the influence of digital ecosystems on digital transformation.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Digital Transformation; Digital Ecosystem; Business Ecosystem; Theorizing; Multi-level Theory; Resource-based View; Digital Resources
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management > Chair Information Systems and Value-Based Business Process Management - Univ.-Prof. Dr. Maximilian Röglinger
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Branch Business and Information Systems Engineering of Fraunhofer FIT
Research Institutions > Affiliated Institutes > FIM Research Center for Information Management
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 27 May 2024 07:15
Last Modified: 27 May 2024 07:15
URI: https://eref.uni-bayreuth.de/id/eprint/89606