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Entrepreneurial orientation as a rationale response to uncertainty

Title data

Anderson, Brian ; Schüler, Jens ; Baum, Matthias:
Entrepreneurial orientation as a rationale response to uncertainty.
Event: Babson College Entrepreneurship Research Conference , 5.6.24 bis 8.6.24 , Technical University of Munich.
(Conference item: Conference , Speech )

Abstract in another language

All things being equal, a firm would rather not behave entrepreneurially. Doing so entails significant risk, operating in uncertainty, and committing resources to projects whose outcomes are difficult to predict. However, not behaving entrepreneurially is equally problematic—if the firm does not innovate, at least at the pace of its industry, over time, it will die. We argue that firms embrace this paradox by using entrepreneurial orientation as a mechanism to address environmental uncertainty and attempt to gain control over their operating condition. In a multimethod design, we find evidence of firms modifying their entrepreneurial orientation in response to changing environmental conditions.

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI > Chair Business Administration XVI - Univ.-Prof. Dr. Matthias Baum
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Jun 2024 05:38
Last Modified: 26 Jun 2024 05:38