at Google ScholarTitle data
Bär, Sören ; Boyacıoğlu, Sarp ; Kurscheidt, Markus:
Auf dem Weg in ein digitales Event-Zeitalter : Welche Faktoren beeinflussen die Zahlungsbereitschaft für virtuelle Konzerte?
In: Zanger, Cornelia
(ed.):
Events und Zukunftsstrategien in der Live-Kommunikation : Aktuelle Ergebnisse der Eventforschung. -
Wiesbaden
: Springer Gabler
,
2024
. - pp. 111-147
. - (Markenkommunikation und Beziehungsmarketing
)
ISBN 978-3-658-43179-2
DOI: https://doi.org/10.1007/978-3-658-43180-8
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Cultural Studies > Department of Sport Science Faculties > Faculty of Cultural Studies > Department of Sport Science > Chair Sport Science II - Sport Governance and Event Management > Chair Sport Science II - Sport Governance and Event Management - Univ.-Prof. Dr. Markus Kurscheidt Faculties Faculties > Faculty of Cultural Studies Faculties > Faculty of Cultural Studies > Department of Sport Science > Chair Sport Science II - Sport Governance and Event Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences |
| Date Deposited: | 05 Jul 2024 10:24 |
| Last Modified: | 09 Jul 2024 10:48 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/89902 |