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Investing for good : Uncovering crowd investors' motivations to participate in sustainability-oriented crowdlending

Title data

Dinh, Jeannette Mai ; Isaak, Andrew Jay ; Yahyaoui, Yasmine:
Investing for good : Uncovering crowd investors' motivations to participate in sustainability-oriented crowdlending.
In: Technological Forecasting and Social Change. Vol. 207 (October 2024) . - 123584.
ISSN 0040-1625
DOI: https://doi.org/10.1016/j.techfore.2024.123584

Abstract in another language

ustainable ventures that pursue social and ecological goals alongside economic profitability can contribute to innovative solutions aimed at conserving natural resources and creating social value. However, as these ventures are not solely focused on profit maximization, they often face particular difficulties in acquiring external funding from traditional capital sources, making crowdlending an attractive alternative. In this study, we explore investor motivations to partake in crowdlending for sustainable ventures by conducting a qualitative study based on 18 open-ended interviews (approximately 12 h of audio recordings) with investors of a crowdlending platform targeted at sustainable ventures. Our findings suggest that balancing financial, personal, prosocial, and communal motives shapes investors' decision-making approaches. Hereby, our research contributes to an ongoing debate on the role of financial and nonfinancial motivations in investor decisions, particularly in light of the rise of return-oriented crowdlending platforms specialized in sustainable ventures.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Crowdfunding; Sustainability; Venture finance
Subject classification: D26; G24; L26; M13; Q01
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XX - Entrepreneurial Behavior
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 24 Jul 2024 06:51
Last Modified: 24 Jul 2024 06:51
URI: https://eref.uni-bayreuth.de/id/eprint/90031