Types of Tensions and Their Transformative Effects in Digital Transformation of Incumbents

Title data

Kerpedzhiev, Georgi ; Grisold, Thomas ; Oberländer, Anna Maria ; Röglinger, Maximilian ; Sardouk, Sarah:
Types of Tensions and Their Transformative Effects in Digital Transformation of Incumbents.
In: Proceedings of the 45th International Conference on Information Systems (ICIS). - Bangkok, Thailand , 2024

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Abstract in another language

Digital transformation in incumbent organizations is characterized by organizational tensions. These emerge when established routines, value propositions, and identity-related aspects clash with new digitally-enabled ones. Based on an in-depth exploratory case study with the car wash equipment manufacturer CleanCar, we report on two findings: First, tensions in digital transformation are not only of paradoxical nature as is commonly assumed. Instead, tensions take on various forms: dialectic (‘B2B versus B2C identity’), trade-off (‘local adoption versus centralization’), duality (‘material versus immaterial solutions’ and ‘cost-based versus valuebased revenue logic’), and paradox (‘strengthening the core versus embracing the unknown’). Second, we associate different tension types with different transformative effects implying that the tensions’ impact on the digital transformation varies. Based on these findings we discuss how our research extends current understanding of tensions during the digital transformation of incumbents.

Further data

Item Type:	Article in a book
Refereed:	Yes
Keywords:	Digital transformation; tensions; paradox; case study; transformative effect
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management > Chair Information Systems and Value-Based Business Process Management - Univ.-Prof. Dr. Maximilian Röglinger Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Branch Business and Information Systems Engineering of Fraunhofer FIT Research Institutions > Affiliated Institutes > FIM Research Center for Information Management
Result of work at the UBT:	Yes
DDC Subjects:	000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics
Date Deposited:	07 Nov 2024 10:01
Last Modified:	07 Nov 2024 10:01
URI:	https://eref.uni-bayreuth.de/id/eprint/90964