at Google ScholarTitle data
Ströbel, Tim ; Pfahl, Michael ; O'Reilly, Norm ; Ridpath, Bradley David ; Woratschek, Herbert:
International Co-Branding as Strategic Advantage of Sport Business Programs : A Case Study of Ohio University and University of Bayreuth.
2015
Event: 5th Conference of the Alliance for Sport Business (ASB)
, 22.-23.03.2015
, Ohio, USA.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Keywords: | Co-Branding; Sport Business Programs |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 26 Mar 2015 07:35 |
| Last Modified: | 06 Oct 2022 11:20 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/9317 |