The Performance Effects of Innovative Service Transition Strategies

Title data

Buck, Christoph ; Floegel, Nils-Ole ; Stöter, Maximilian B. ; Desouza, Kevin C. ; Robb, Timothy:
The Performance Effects of Innovative Service Transition Strategies.
In: Journal of Innovation & Knowledge. Vol. 10 (2025) Issue 2 . - 100687.
ISSN 2444-569X
DOI: https://doi.org/10.1016/j.jik.2025.100687

Official URL:

Abstract in another language

In recent years, the management research has increasingly discussed service transition. However, studies have not used sufficiently granular empirical data for valid quantitative evaluation of service-intensive strategies by, for example, examining the possible effects of resource slack on firm performance. To test the hypothesis that resource slack moderates the performance effects of a servitization-based strategy, a regression model was applied to data spanning several industrial and geographic sectors. Tobin’s q and return on assets were applied as uniform measures of financial performance. The study shows some potential positive and negative effects of the servitization of manufacturing firms on their financial performance. However, resource slack on its own is not shown to moderate these effects. The conclusion is that servitization is not a panacea for manufacturing firms, nor is the combination of servitization with resource slack. The contribution of this article lies in providing further evidence of the positive performance effects of servitization, while showing that servitization can have negative effects on firm performance in certain circumstances.

Further data

Item Type:	Article in a journal
Refereed:	Yes
Keywords:	Service transition; Servitization; Corporate performance; Service Ratio; Diversification Strategy
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Branch Business and Information Systems Engineering of Fraunhofer FIT Research Institutions > Affiliated Institutes > FIM Research Center for Information Management
Result of work at the UBT:	No
DDC Subjects:	000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics
Date Deposited:	18 Jul 2025 08:57
Last Modified:	18 Jul 2025 08:57
URI:	https://eref.uni-bayreuth.de/id/eprint/94224